OUR STORY
Our story began in 1942, when a young Don Julio González saw a unique opportunity in the production of tequila. He didn’t have much, but what he did have was passion, and after sharing his vision with a powerful local businessman he was granted a loan to create his first tequila distillery. It was this unrelenting passion for excellence that inspired his creation of the world’s first luxury tequila.
DON JULIO’S MISSION
Don Julio González revolutionized the world of tequila by choosing quality over quantity, painstakingly planting each agave further apart to allow proper room to grow and fully mature before harvesting. He would then select only the most succulent portions of the piña, before steaming them for 72-hour cycles. When it came time to bottle his creation, he broke with generations of traditionally tall Tequila bottles typically hidden under tables. He knew his new spirit had no business hiding on the floor, so he designed a shorter tequila bottle for his guests to pass around the table while still being able to see each other.
Celebrated in exclusive cocktail bars, restaurants and nightclubs, the iconic Don Julio 1942® Tequila is the choice of connoisseurs around the globe. Produced in small batches and aged for a minimum of two and a half years, Don Julio 1942® Tequila is handcrafted in tribute to the year that Don Julio González began his tequila-making journey.
Aging: 2.5 Years
Tasting Notes
Nose: Rich caramel and chocolate
Taste: Warm oak, vanilla and roasted agave
Finish: Lingering oak and rich vanilla
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